Blackmagic Design Marches Alongside Promar TV During the Divina Pastora Procession, Venezuela's Largest Live Event The Venezuelan Divina Pastora statue is one of the most important religious figures in Venezuela and is celebrated with one of the world's largest Marian processions. With more than four million attendees, the landmark procession takes place mid-January every year and runs 24 consecutive hours, garnering Venezuela's largest TV viewing audience. Promar TV Chief Engineer Jorge Kossowski has been following the Divina Pastora event since he was a young child with a strong desire to be more than just a spectator. ...Read More »
Tenba Cineluxe Shoulder Bag 24 By Stephen Schleicher Over the last 30 years, I've used all sorts of bags and cases to store and transport my cameras. I've used hard case, and soft bags. I've used cases that claim to be soft but sturdy, but ultimate fall apart, thus putting my gear in jeopardy. For the last month I've been using the Tenba Ceneluxe Shoulder Bag 24, and it has moved to the top of my list of bags that make it easy to store my cameras and take them on the road. ...Read More »
ASSIMILATE SCRATCH VR Certified by Facebook Live 360 Ready for Live Streaming ASSIMILATE's SCRATCH VR is now certified as a third-party software for the Facebook Live 360 Ready program. ASSIMILATE's VR partner, Z CAM, is also included in the Live 360 Ready program with its S1 VR camera. Along with a Z CAM S1 VR camera, SCRATCH VR Z provides the only camera/software Facebook-certified Live 360 solution. SCRATCH VR Z offers advanced, real-time features like inserting/composting graphics/text overlays, including animations, and keying for elements like green screen for live streaming. ...Read More »
Assimilate Demos Z Cam S1- S1 Pro - Scratch VR Z Integrated VR Workflow at SIGGRAPH 2017 Assimilate, Santa Clara, CA - VR is the game changer in media today, as well as the future, for all markets, such as entertainment, mobile apps, education, medical, engineering, travel and more. At Siggraph 2017 Assimilate will be at The Studio-B&H booth 915 to demo its award-winning VR integrated workflows. Z Cam and Assimilate have partnered to offer the only integrated VR workflow with the Z Cam S1 or S1 Pro/Scratch VR Z Bundle: from image acquisition with Z CAM's high-performance S1/S1 Pro VR cameras, and stitching with its optical-flow WonderStitch software, through to a streamlined VR post-production workflow with Assimilate's real-time Scratch(r) VR Z tools. ...Read More »
4 Tips for Creating Viral Content By Andrew Deen Social media and the growth of smartphone use has changed the way people read the news, interact with one another and gather information. According to Facebook, they have 1.13 billion active users everyday with just over one billion of them using their smartphones to connect. Instagram has 500 million profiles with 300 active users each day and Twitter has 313 million users each month. This constant connection to social media is impacting people's lives and helping marketers create content that quickly spreads around the world. Everyone wants to create content that will become viral, but it takes a certain mindset to produce content that readers want to share. Highlighted below are four tips to help you create viral content. ...Read More »
Video in Business By David Hague To most people, "video" invokes the idea of entertainment. The latest blockbuster movie about some superhero or another, a favorite TV show that seems to go on forever such as MASH or more lately, something internet based on a file sharing service such as YouTube, Facebook or Vimeo, usually containing 60 seconds of badly shot video using a smartphone, no composition, little if any editing and garbled audio. Stereotyping? Sure! But it is the truth more often than not and may have turned you off one of the very best uses of video there is. To market your business. ...Read More »
Adobe Acquires Mettle's SKYBOX technology By Ko Maruyama Adobe Systems Incorporated today announced it has acquired all SkyBox technology from Mettle, a global developer of best-in-class 360-degree and virtual reality software. The acquisition comes at a time when increasing numbers of creators, global brands and media and entertainment companies are embracing 360/VR and are looking for seamless, end-to-end workflows for this new, immersive medium. ...Read More »
"Fractal Visuals Produces Viral Unofficial Music Video for Silversun Pickups" By Victoria Garabedian John Byron Hanby IV, founder of Fractal Visuals has released an unofficial music video for Silversun Pickups song "Ragamuffin". Fractal Visuals assembled a crew and set out on a four-day shoot in Terlingua, Texas just an hour north of the Texas - Mexico border. "We filmed everything using the RED Epic Dragon and wanted to capture the aerial footage with the same camera." Then in post they combined their skills with using Adobe Creative Suites After Effects and Premiere Pro, along with Blackmagics DaVinci Resolve. The results were stunning. ...Read More »
"American Gothic" Captures Suspense and Creates Paranoia with Blackmagic Design "American Gothic" is the latest project for writer, director and producer Stuart Connelly, whose previous projects include "Natural Selection" (2016) starring Anthony Michael Hall and Katherine McNamara and "The Suspect" (2013) starring Mekhi Phifer and Sterling K. Brown. Connelly and the film's DP Sherry McCracken selected a Blackmagic Production Camera 4K as their camera of choice. ...Read More »
Content, Streaming Take Center Stage at NAB By Andy Marken When everything around you is in total chaos, the best thing you can do is change your tag line to give folks the feeling you're in front of the situation. NAB (National Association of Broadcasters) did that with style this year by highlighting the MET (Media & Entertainment Technology) effect. That way, everyone could explain how they met or were meeting the market's demands and needs. ...Read More »
Burr & Burton Academy Teaches Students Advanced Cinematography Skills with Blackmagic Design Situated overlooking picturesque Manchester Village, Burr & Burton Academy (BBA) in Manchester, Vermont is a 180 year old independent, coeducational New England secondary school. With about 700 students from the surrounding communities, as well as 60 international students, BBA is dedicated to educating students of diverse backgrounds and talents in a warm and caring environment that encourages excellence and community. One of its most popular courses is the cinematography program, taught by Bill Muench. And for this program, the school uses two Blackmagic Cinema Cameras to teach its advanced students. ...Read More »
Z CAM & ASSIMILATE Partner to Simplify and Demystify VR Productions, Offering the First, Complete, Integrated VR Workflow By Lou Wallace Z CAM and ASSIMILATE have joined forces to lower the threshold to entry for producing high-quality VR productions, making it a viable media for all content creators. Creating professional VR/360 experiences has generally been complex and costly, with the myriad decisions and tools needed for a VR workflow - cameras, stitching, and a mix of post-production software. Z CAM and ASSIMILATE have partnered to simplify and demystify VR content creation, offering the first, complete, integrated VR workflow with the Z CAM S1/SCRATCH VR Z Bundle: - from image acquisition with Z CAM's high-performance S1 Professional VR Camera, and stitching with its optimal WonderStitch software, through to a streamlined VR post-production workflow with ASSIMILATE's real-time SCRATCH VR Z tools. ...Read More »
Lightworks from Editshare By David Hague Over the last few years, we have been literally bombarded with video editing packages (NLEs) from all sides. The stalwarts that have been around seemingly for ever such as Adobe's Premiere Pro, Grass Valley EDIUS, AVID products, Final Cut from Apple and Vegas Pro are in that mix and classified as "pro" products, while offerings from Corel, Pinnacle, MAGIX and others have been more aimed at the consumer market. Among all of these, a program that has somewhat been bypassed is Lightworks - now up to version 14 and in its 25th year! ...Read More »
SCRATCH VR Stitching and Ambisonic Audio Tutorial Creating VR/360 experiences requires focused attention to complex details and most usually fast time-to-market. SCRATCH VR Suite 8.6 simplifies the VR post-production process with one-stop shopping - a single, streamlined VR/360 workflow that includes all the needed functions for creating impactful VR/360 experiences - saving enormous amounts of time, hassles, and money. ...Read More »
ASSIMILATE Announces New SCRATCH VR Suite 8.6 ASSIMILATE achieves another virtual reality (VR) breakthrough with its SCRATCH VR Suite 8.6, the new version of its real-time post-production tools and workflow for VR/360 content. With added GPU stitching of 360-video and ambisonic-audio support, as well as live streaming, and more. The SCRATCH VR Suite 8.6 now enables VR content creators - DPs, DITS, post-production artists - with the only professional, streamlined, end-to-end workflow for VR/360 content on the market. ...Read More »
ASSIMILATE Announces SCRATCH 8.6 with Major Updates to Entire Product Line The SCRATCH product line, known for its high-performance 2D/3D tools in a single, streamlined workflow - dailies, conform, color grading, compositing, finishing & mastering -continues to evolve in SCRATCH 8.6 as the most efficient post-production tool suite on the market. New product highlights include expanded support for HDR functions, numerous new formats, a more user-friendly UI, and more efficient DIT tools. And notably, it's affordable for everyone. See the new features and functions for SCRATCH 8.6 at https://vimeo.com/202186457. ...Read More »
Blackmagic Design Unveils the Darker Side of Filmmaking with "She Has a Name" "She Has a Name," the latest independent film out of the Canada-based Unveil Studios, is a dark documentary-style thriller based on the taboo subject of human sex trafficking. More than a movie for filmmakers and brothers Andrew (writer), Matthew (director/editor/color) and Daniel (director/editor) Kooman, "She Has a Name" is human rights statement designed to remove the public's numbness to what has become a global epidemic. ...Read More »
Hoover High School's "Mobile Storyteller" Hits the Road With Blackmagic Design By Lou Wallace The video journalism program at Hoover High School in North Canton, OH, recently expanded to include a mobile production truck, called the Mobile Storyteller, as a way to further student engagement with the community. The Mobile Storyteller provides high impact, career based education for students as they work on various client projects, preserve the arts in the community, build cultural awareness through journalistic storytelling, and provide onsite training for students and teachers in other video journalism programs. ...Read More »
Vegas Movie Studio Platinum By David Hague The familiar light grey facade of the Vegas family has been changed to a black motif in Vegas Movie Studio Platinum (and I suspect this will flow through to Vegas Pro as well. All the kids are doing it!) that is not unattractive. In fact, the whole interface has been made over and somehow looks cleaner and more businesslike. Text descriptions and icons are sharp and clear and if there is any criticism, you may have to change your monitor's contrast a little as on my Dell 27 XPS All-in-One, the vertical lines in the timeline were quite faint. In the past if someone suggested you could get probably 85% of the power of Premiere and After Effects together in a package that sells for under a hundred bucks, you'd think they were barking mad and aiming to be the Pres of the USA perhaps! ...Read More »
DP Benjamin Gaskell Shoots the Latest Installment of the Witness Project Documentary Series with a Blackmagic URSA Mini 4.6K In late 2015, Smock Media, a Venice Beach-based film and VR production company, and the Victims of Communism (VOC), a Washington, D.C.-based human rights organization, came together and started The Witness Project. Beginning with a two-episode pilot that told the tales of life in communist regimes, the Witness Project debuted at a screening at the Library of Congress and began the greater journey into the victims' stories and inherent strength. Building on that success, Smock Media and VOC decided to expand the series into an eight-episode arch for 2016, with even more slated for later years. DP Benjamin Gaskell was brought on to tackle the first episode of the second installment, which would set the tone for the rest of the documentary series. The episode focused on Anastasia Lin, Miss World Canada 2015 and 2016, and her story. ...Read More »
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